Community Running Club
Community Running Club
Stride Tribe
Stride Tribe
Branding for an inclusive, city-driven running community in Pune.
Branding for an inclusive, city-driven running community in Pune.
The Challenge
As running grew in the city, many clubs still felt competitive or exclusive. Stride Tribe set out to create a welcoming, community-led space for runners of all levels, rooted in exploring Pune’s streets and culture.
The Challenge
As running grew in the city, many clubs still felt competitive or exclusive. Stride Tribe set out to create a welcoming, community-led space for runners of all levels, rooted in exploring Pune’s streets and culture.
The Challenge
As running grew in the city, many clubs still felt competitive or exclusive. Stride Tribe set out to create a welcoming, community-led space for runners of all levels, rooted in exploring Pune’s streets and culture.
The brand needed to feel friendly, energetic, human, and easy to connect with approachable to all fitness levels and driven by community rather than performance.
Design Direction
Design Direction
Design Direction
Every decision focused on lowering barriers. The identity avoids aggressive athletic cues, using bold forms for visibility and softer elements for warmth and inclusivity creating a system that feels active, not intimidating.
Every decision focused on lowering barriers. The identity avoids aggressive athletic cues, using bold forms for visibility and softer elements for warmth and inclusivity creating a system that feels active, not intimidating.
Logo Breakdown
Logo Breakdown
Logo Breakdown
A visual identity inspired by running together and discovering the city
A visual identity inspired by running together and discovering the city
A visual identity inspired by running together and discovering the city
Colours and Typography
Colours and Typography
Colours and Typography
Use Cases
Use Cases
Use Cases
Transformation
This project reinforced the power of designing for people first. By keeping inclusivity, movement, and togetherness at the core, the identity became more than visuals it became a shared language that invites people to show up, run together, and experience the city as a community.
Check them Out
Reflection
Reflection
Reflection
This identity shows that meaningful movement begins with people. Every element from the motion-led mark to the warm, grounded palette comes together to reflect Stride Tribe’s spirit of inclusivity, shared progress, and discovering the city together, shaping a brand that feels active, welcoming, and true to its purpose.
This identity shows that meaningful movement begins with people. Every element from the motion-led mark to the warm, grounded palette comes together to reflect Stride Tribe’s spirit of inclusivity, shared progress, and discovering the city together, shaping a brand that feels active, welcoming, and true to its purpose.
Design with a plan. Brands with personality. Experiences people actually enjoy and keep coming back to, across screens, spaces, and moments.
Connect
Design with a plan. Brands with personality. Experiences people actually enjoy and keep coming back to, across screens, spaces, and moments.
Connect